Last Updated: April 2026
When you visit any website, small pieces of data are often stored on your device to help the website function properly and remember certain things about your visit. These small pieces of data are called cookies. This cookie policy explains what cookies are, how we use them on our website, what types of cookies we place, and what choices you have when it comes to managing them.
We want you to feel fully informed and comfortable every time you visit our website. Understanding how cookies work and why they are used is an important part of that. This page has been written in simple, clear language so that anyone can understand it, regardless of their technical background.
By continuing to use our website, you are agreeing to the use of cookies as described in this policy. If you prefer not to allow certain types of cookies, you have options available to you, and we explain those clearly further down this page.
A cookie is a very small text file that a website places on your computer, tablet, or smartphone when you visit it. This file is stored in your browser and allows the website to recognize your device the next time you visit or as you move from page to page within the same session.
Cookies do not contain viruses or any harmful code. They are simply a way for websites to remember information about your visit. Some cookies are temporary and disappear as soon as you close your browser. These are called session cookies. Others stay on your device for a set period of time, even after you close the browser, and these are called persistent cookies.
Cookies serve many useful purposes. They help websites load faster, remember your preferences, keep your shopping cart intact as you browse, and provide website owners with helpful information about how visitors use their site. Without cookies, many of the features that make websites convenient and user-friendly would not work properly.
It is also worth noting that cookies are not the only tracking technology used on websites. Similar technologies include web beacons, pixels, and local storage. Where relevant, this policy covers those technologies as well, and the word cookies in this document refers broadly to all such similar tools unless otherwise stated.
We use cookies on our website for several clear and legitimate purposes. Each purpose is described below so you understand exactly why certain cookies are present on your device after visiting our site.
The first purpose is to make our website work correctly. Some cookies are essential for the basic functions of our website to operate. For example, when you add a product to your cart or begin the checkout process, cookies help keep track of what you have selected so the information does not disappear as you move between pages. Without these cookies, the shopping experience on our website would not function properly.
The second purpose is to understand how people use our website. We use analytics tools that rely on cookies to collect information about visitor behavior. This includes things like which pages are viewed most often, how long visitors stay on the site, what type of device they are using, and where they came from before landing on our website. This information helps us identify areas where we can improve and make the experience better for everyone. The data collected through analytics cookies is aggregated and does not personally identify individual visitors.
The third purpose is to remember your preferences. If you have set certain preferences during a visit, cookies can help our website remember those settings so you do not have to repeat yourself the next time you come back.
The fourth purpose is to support secure payment processing. When you proceed to checkout, our payment processor Stripe may also use cookies or similar technologies to support the secure handling of your transaction. These are necessary for the checkout process to function safely and are not used to track you across other websites.
We use several different categories of cookies on our website. Here is a breakdown of each type and what it does.
Essential Cookies
These cookies are required for our website to function. They enable core features like the shopping cart, the checkout process, and page navigation. Without essential cookies, parts of our website would simply not work. Because they are strictly necessary for the site to operate, these cookies are always active and cannot be turned off through our website settings.
Essential cookies do not collect any personally identifiable information. They are temporary in most cases and expire when you close your browser or complete your session.
Analytics Cookies
Analytics cookies help us understand how visitors interact with our website. They collect information such as the number of visitors, which pages are most popular, how long people spend on the site, and any errors that visitors encounter. This information is used only to improve our website and the experience it offers.
Analytics data is collected in an anonymous, aggregated format. It does not identify you personally. We use this data internally and do not share it with outside parties for marketing purposes.
Functional Cookies
Functional cookies allow our website to remember choices you make and provide a more personalized experience. For example, they may remember your preferred language or any settings you have adjusted during your visit. These cookies improve convenience but are not strictly essential for the website to function at a basic level.
Payment and Security Cookies
When you proceed to the checkout area of our website, Stripe, our payment processing service, may use cookies or similar tracking tools to help verify your identity and protect against fraud during the transaction. These cookies are part of the secure payment process and are necessary to complete a safe transaction.
These payment-related cookies are controlled by Stripe and are subject to Stripe's own privacy and cookie practices. We encourage you to review Stripe's documentation if you want to learn more about how they use data during payment processing.
In addition to the cookies placed directly by our website, some third party services that we use may also place cookies on your device. These are known as third party cookies.
As mentioned, our payment processor Stripe may place cookies during the checkout process. These are used for security and fraud prevention purposes and are an integral part of processing your payment safely.
We may also use web analytics tools that place their own cookies to collect anonymous usage data about how visitors interact with our website. These tools help us improve site performance and understand user behavior in a general sense.
We do not have direct control over third party cookies. Each third party service operates under its own privacy and cookie policies. If you would like to learn more about how a specific third party service handles cookies, we encourage you to visit their respective websites.
We do not use third party cookies to track your browsing activity across other websites for advertising purposes. Our use of third party tools is limited to supporting the basic operations of our website and improving the experience we offer.
Cookies by themselves do not collect your name, email address, payment information, or any other information that directly identifies you. The information gathered by most cookies is technical and behavioral in nature.
However, if you have provided us with personal information by placing an order or contacting our support team, some cookies may be able to link your browsing activity to that information in a limited way. For example, if you are completing a purchase and a session cookie helps keep your cart active, that cookie is connected to your current transaction.
Any personal information collected as part of a transaction or support interaction is handled according to our Privacy Policy, which is available on our website. This cookie policy covers only the use of cookies and similar technologies and should be read alongside our Privacy Policy for a complete picture of how we handle your information.
You have meaningful control over the cookies that are stored on your device. There are several ways you can manage your cookie preferences.
The most direct method is through your browser settings. Every major browser, including Chrome, Firefox, Safari, Edge, and others, gives you the ability to view, manage, delete, and block cookies. You can usually find these options in the privacy or security section of your browser's settings menu.
Here is what you can do through your browser settings. You can view all cookies currently stored on your device. You can delete all cookies or only those from specific websites. You can set your browser to block all cookies or to ask for your permission before accepting cookies from any site. You can also allow cookies only from websites you visit directly while blocking third party cookies.
Please keep in mind that blocking or deleting essential cookies may affect how our website works. For example, if you block all cookies, your shopping cart may not function properly and you may not be able to complete a purchase. We recommend keeping essential cookies enabled for the best experience on our site.
If you want to opt out of analytics tracking specifically, many analytics platforms offer their own opt-out tools. Information about how to opt out of specific analytics services is available on those services' own websites.
Cookies vary in how long they remain on your device. Session cookies are temporary and are automatically deleted when you close your browser tab or window. They are used to maintain the continuity of your visit while you are actively on the website.
Persistent cookies remain on your device for a set period of time even after you close the browser. The duration depends on the specific cookie and its purpose. Some persistent cookies expire after a few days, while others may last for a longer period.
You can delete persistent cookies at any time through your browser settings, regardless of their set expiration date.
We may update this cookie policy from time to time as our website evolves, as we adopt new tools or technologies, or as laws and best practices change. Any updates will be posted on this page with a revised date shown at the top.
We encourage you to check back occasionally to stay informed about how we use cookies. Your continued use of our website after any changes are made and posted here will be understood as your acceptance of the updated policy.
We are committed to operating our website in a transparent and responsible way. Our use of cookies is intended to support a better experience for every visitor and customer, not to collect unnecessary data or compromise your privacy.
We follow all applicable laws and guidelines related to online privacy and data use in the United States, including the guidelines set by the Federal Trade Commission. We believe in giving you clear, honest information so you can make informed choices about how you interact with our website.
If you have any concerns about the cookies used on our website or how your information is handled, we are always open to hearing from you and addressing your questions.
If you have any questions about this cookie policy or want to know more about how we use cookies on our website, please feel free to reach out to our team. We are happy to explain anything in more detail and make sure you feel completely comfortable using our website.
We appreciate you taking the time to read through this page. Your trust and comfort matter to us, and we are committed to being open and honest about every aspect of how our website works.
Disclaimer: All brand names, logos, trademarks, product names, designs, and colors displayed on this website are the exclusive property of their respective owners and are referenced solely for identification and informational purposes; Brightlynx Digital makes no claim of ownership or legal rights over any third-party intellectual assets. As an independent online retailer, Brightlynx Digital operates with a steadfast commitment to transparency, honesty, and ethical business conduct, and every product listed is directly backed by its corresponding brand. Furthermore, Brightlynx Digital maintains full compliance with all Federal Trade Commission (FTC) regulations, including strict adherence to the FTC's Mail, Internet, or Telephone Order Merchandise Rule, to ensure every customer enjoys a safe and protected shopping experience.
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